About Me

I am a designer & engineer currently speculating & prototyping futures at UID.
2012.9 - Present
MA Student, Interaction Design
Umeå Institute of Design | Umeå, Sweden
2014.3 - 2014.8
IxD Intern
IDEO | Munich, Germany
2013.9 - 2014.3
IxD Intern
Philips Design | Eindhoven, Netherlands
2010.6 - 2012.4
UX Designer
Innovation Engineering Group | Microsoft Research Asia | Beijing, China
2009.6 - 2010.6
Design Intern
Human Computer Interaction Group | Microsoft Research Asia | Beijing, China
2008.12 - 2009.5
Game Designer
Thunderfire Game Studio | NetEase.com, Inc. | Hangzhou, China
2008.7 - 2008.10
Design Intern
Innovation Engineering Group | Microsoft Research Asia | Beijing, China
2005.9 - 2010.6
Bachelor of Engineering, Industrial Design
Zhejiang University | Hangzhou, China

Point of View

Big Iceberg

Designing products is experiencing a fundamental transformation. They long for simplicity on the surface while becoming more complex below the surface we can see, like an iceberg. Immaterials such as interactions, data, algorithms are beginning to drive the quality of a good product experience.

This poses a shift on my thinking and skills, from a perspective of functionality and usability towards developing greater systems-wide thinking and more emotional, experiential and aesthetic qualities.


People try so hard to design and make those products fit into the super-sweet spot there in the middle. What so-called “successful products” should be desirable, profitable and buildable. However, most of them turn out to be conventional.

What I’m interested are these alternative unexplored and weird areas: What about the impossible? Or the unprofitable, but still desirable? Or cult things only desirable to few people? I believe they have the germ of new concepts and our thick futures.

Powers of Ten

By shifting our perspectives of the challenge, problem, or opportunity at various scales, we will have very different thoughts and consider wholly different categories of action. Every designer has scale and region at which their skills, resources, and abilities are best suited.

I'm constantly pushing my boundaries to be able to think across scales, open new ways to interact and affect a problem and create the greatest impact.



My personal bookshelves make me look (and be) smarter.


The misfits. The rebels. The troublemakers. The round pegs in the square holes.


"Eat like a bird, poop like an elephant."— Guy Kawaski